MTV3's Saturday evening entertainment show, 'Thank God You're Here', has experienced a severe decline in its audience numbers since its debut. Initially, the program ranked as the seventh most-watched show on the channel during its first week, attracting an average of 407,000 viewers. However, audience engagement has dwindled sharply, with numbers plummeting nearly by half to 218,000 by the second week, and further down to just 157,000 viewers for its third episode aired on February 7th.

the decline in viewership is alarming for the production team as it indicates a failure to capture the interest of Finnish television audiences. In recent weeks, the show averaged merely 42,000 viewers on MTV3’s own streaming service, which reflects a concerning trend for the network as a whole. The producer, Ellinoora Uusi-Kartano, was questioned about the show's performance and commented on the importance of monitoring viewer engagement, implying that the team is analyzing the situation carefully to address the issues causing the downturn.

This significant drop in viewership not only affects the show's future but also raises questions about the competitive landscape of Finnish television programming. As the media landscape becomes increasingly cluttered, it remains crucial for such productions to innovate and resonate with audiences or risk being overshadowed by more appealing content. The subsequent steps taken by the producers to rectify this situation will be closely observed by both industry participants and loyal viewers alike.