MTV3's spring debut show 'Thank God, You Came!' has sparked varied reactions from the audience, particularly on social media. While some Finnish viewers have fallen in love with the sketch comedy format, others have expressed their dissatisfaction, indicating a divide in viewer engagement. Initially, the show attracted over 400,000 viewers for its premiere, but recent ratings show a drastic drop, with only 157,000 viewers tuning in for the latest episode according to Finnpanel's data.

Despite the decline in traditional viewership, the show has found some success on the MTV Katsomo streaming platform, accumulating 491,000 total views for the second episode, despite only 218,000 viewers watching it on its release day on television. This highlights a shift in viewing habits as more viewers increasingly turn to streaming services for their entertainment. The shift underscores a potential redefinition of what constitutes success in entertainment ratings, where digital viewership can greatly enhance overall engagement numbers, complicating the linear viewership metrics.

In the same week, other programming notably dominated viewer ratings, particularly the men's skiing and biathlon events broadcasted on TV2, which attracted almost 1.2 million viewers each, further illustrating the competition faced by entertainment shows against major sports events. These fluctuating viewing numbers illustrate not only audience preferences but also broader trends in entertainment consumption as traditional ratings continue to evolve with the growth of digital platforms.