In preparation for the Milan Cortina 2026 Winter Olympics, Winter House will be hosted at the Aethos Hotel Milano from February 6 to 22, aiming to create a space for Italian hospitality tailored to the American hockey and skating teams, Olympic athletes, their families, and accredited international media. This initiative serves not only as a hospitality venue but also as a platform for interaction and storytelling, bridging the worlds of sports, culture, and the Italian production system.

The concept behind Winter House is to foster dialogue through a shared language that transcends boundaries and areas of expertise. A key focus of this project is wine, which is positioned as a vital cultural instrument, rather than merely a representative element. It will play a central role in guided tastings led by Filippo Bartolotta, an internationally recognized wine educator, thus acting as a means of connection between regions, individuals, and diverse perspectives.

Through its carefully curated programming, Winter House aims to enhance cultural exchange during the Olympics, promoting the richness of Italian traditions in the context of sports. The initiative highlights the importance of collaboration between various sectors, ultimately contributing to a more profound understanding and appreciation of Italian culture among international guests.