The attention of the world is currently focused on Valtellina, as Lombardy's President Attilio Fontana celebrates the successful bid for the Milano Cortina 2026 Winter Olympics. Despite initial skepticism from various quarters, Fontana underscores the importance of believing in the project and highlights that many are now eager to get on the bandwagon after realizing the potential for success. He expresses a desire to capitalize on this momentum to promote the region as a venue for future significant events.

Fontana's remarks come at a time when the discussion around hosting the Olympic Games in Italy is revitalized, particularly as Rome considers its chances of hosting in the future. He pointedly notes how those who previously underestimated the bid are now eager to associate themselves with its success. Fontana emphasizes the need for event planning that respects local communities and environments, asserting that the recent Games can be an example of sustainable practices that do not require disrupting existing landscapes.

The Lombardy region seeks to establish itself as a premier destination for major events, riding on the positive recognition from international organizations like the IOC, which Fontana believes reflects a significant shift in perspective towards hosting large-scale events sustainably. By strategically leveraging the successful organization of the Games and the endorsements it has garnered, Lombardy aims to position itself as a leader in future sports hosting, potentially benefiting from increased tourism and economic growth.