A recent report from the Italian Television Annual 2025, presented at the event 'The Challenges of Streamcasting,' reveals that television consumption in Italy remains relatively stable compared to the previous season. From September 2024 to May 2025, the average daily audience stands at 8.73 million, reflecting a minor decrease of only 100,000 viewers, which is a decline of merely 1.2%. Prime time viewership also shows resilience with 19.6 million viewers, down by 1.4% from the previous year. The report highlights how the traditional TV set continues to play a crucial role in media consumption alongside the increasing presence of streaming services.

The event emphasized the current landscape and future direction of the national audiovisual sector. The presentation outlined significant trends shaping the industry, particularly as it navigates the evolving viewer habits brought about by advances in technology and content availability. Despite the rise of diverse video offerings beyond traditional channels, television persists as a dominant medium, crucial for engaging large audiences, especially during prime time slots.

The findings indicate a continuing interest in television as a primary source of entertainment, even as consumers adapt to new formats and platforms. This stability suggests that while the industry faces challenges from streaming competitors, it has not yet reached a critical point of decline. Future developments will likely focus on integrating traditional viewing with online dimensions, as broadcasters strategize to maintain relevance in an increasingly digital marketplace.