The first night of the Sanremo Music Festival recorded 9.6 million viewers, representing a 58% share of the audience, a noticeable decline from the previous year’s 12.6 million viewers and a 65.3% share. This drop in viewership has raised questions about the festival's reach and appeal, particularly in the competitive entertainment landscape of Italy. The decline is particularly significant given that Sanremo has traditionally enjoyed strong ratings and is viewed as a cultural cornerstone in Italian television.

Carlo Conti, the host, addressed these concerns in a recent press conference, emphasizing that he does not feel pressured by the ratings. He acknowledged the unpredictability of viewership numbers, attributing the high numbers of the previous year to a mix of luck, skill, and circumstance. Conti’s approach reflects his understanding of the industry where ratings can fluctuate, especially given changes in the competition, such as the timing of other major sporting events like football matches.

The shift in viewership metrics could signal broader trends in audience engagement with television media in Italy, prompting festival organizers to reconsider their strategies for future broadcasts. As the festival continues, the context of these viewership numbers will be critical in assessing the show's relevance in a rapidly changing media environment.