Philip Morris Italia is investing significantly in human resources by launching a new Sales Academy that is set to bring 200 new employees into the company. This initiative focuses on training and developing talent over a two-year period, with the ultimate goal of preparing professionals for the future of business. The new recruits will take on the role of Business Builders, participating in the company's sales chain and supporting the transition towards smoke-free products.

With over 3,200 employees across its Italian affiliates and an integrated supply chain involving more than 44,000 people nationwide, Philip Morris Italia's initiative comes amidst a complex global employment landscape. The company emphasizes that investing in its workforce is crucial for driving transformation and enhancing its competitiveness. The Sales Academy represents a strategic move to maintain its position in the evolving market.

This development reflects broader trends in the tobacco industry, where companies are increasingly focusing on reducing harm and shifting towards innovative, smoke-free alternatives. By cultivating a new generation of skilled professionals, Philip Morris Italia seeks to position itself not just as a tobacco company but as a leader in the future of the industry. This initiative showcases their commitment to the Italian market and the value placed on human capital in a rapidly changing business environment.