Philip Morris Italia has announced a significant investment in its workforce as part of its strategy to transform the company and enhance its competitiveness. According to Pasquale Frega, the company's president and CEO, this investment reflects the belief that people are the key drivers of the company's transformation. Despite the complexities of the global market, Philip Morris is committed to investing in Italy and developing its human capital.

The company plans to launch a new Sales Academy designed to integrate 200 new employees into the organization through a two-year training and development program. This initiative aims to attract talent today to cultivate the business professionals of the future. The new recruits will take on roles as Business Builders and will be deeply involved in the company's commercial supply chain to support the transition towards smoke-free products.

This investment not only underscores Philip Morris's dedication to focusing on human resources but also highlights the company's broader goal of shifting its business model away from traditional tobacco products. As Philip Morris continues its transformation, the success of these new initiatives and the effectiveness of the Sales Academy will be critical in establishing a sustainable and competitive business in the evolving landscape of the tobacco industry.