'Morning Yard' Only for Seniors? Lee Myung-hwa, Lee Taek-jo, and Tanaka Gather for 'Gamdasa'
A special episode of the long-running KBS program 'Morning Yard' features a cast of 'fake middle-aged' personalities gaining popularity among Gen Z.
On the 26th of last month, a special episode of the KBS variety program 'Morning Yard' showcased an ensemble of popular figures, including Lee Myung-hwa, Ki Pil-ko, Na Bok-ja, Lee Taek-jo, and Kim Hong-nam, all playing the roles of middle-aged personas. These actors, often seen on platforms like YouTube as 'fake middle-aged' characters, have captivated Gen Z audiences with their exaggerated portrayals. The program, which has been running since 1991, has managed to attract attention from younger viewers by integrating these figures into what was traditionally a show for seniors.
The episode titled 'Famous Stars Born - It's Now the Middle Age Era' marks a significant shift in 'Morning Yard's' approach by combining popular Gen Z themes with classic broadcasting formats. The integration of YouTube stars and idol figures into the live shows has received overwhelming reactions from audiences, especially on social media. Commenters praised the show's innovative casting strategies, comparing its engagement level to that of major streaming platforms like Netflix.
The varying formats showcased by 'Morning Yard,' such as the incorporation of rock versions of popular songs and comedic sketches featuring these personas, reflect a wider trend in Korean media where traditional television is seeking to appeal to younger demographics. This new direction not only revitalizes 'Morning Yard' but may also pave the way for other long-standing programs to adapt and remain relevant in the changing media landscape.