DR Automobiles Groupe, established in 2006, is an Italian car manufacturer that focuses on selling rebadged vehicles. These cars are designed and manufactured by Chinese automakers and are then stylistically and technically adapted to meet European market standards. The company offers vehicle models under various brands including DR, EVO, Sportequipe, ICH-X, and Tiger, which are based on designs provided by major Chinese automotive groups such as BAIC, Chery, Dongfeng, JAC, and soon Changan as well.

This business model enables DR Automobiles to minimize the costs associated with developing their own platforms while drastically reducing the time required to bring new models to market. By leveraging established designs, DR can offer well-equipped vehicles at competitive prices, appealing to cost-conscious consumers in Europe. The company's approach reflects a growing trend in the automotive industry where collaboration with foreign manufacturers is becoming more prevalent, allowing for rapid innovation and responsiveness to consumer demands.

The entry of DR Automobiles into Poland may have significant implications for the local automotive market, potentially increasing competition among car manufacturers. With a focus on value-for-money vehicles, DR aims to attract buyers looking for affordable yet feature-rich options. This move could also signal a shift in consumer preferences as more European buyers may consider rebadged or imported vehicles as viable alternatives to traditional local brands, thereby reshaping the industry landscape in Poland and possibly beyond.