Small Homologation, Big Doubts. How Chinese Brands Sell Cars in Poland?
The article discusses the challenges and strategies of Chinese car manufacturers seeking homologation to sell vehicles in the Polish market within the EU regulatory framework.
The process of obtaining European vehicle homologation is crucial for car manufacturers, as it confirms that vehicles meet the EU's technical, environmental, and safety requirements. There are two primary pathways for manufacturers to secure this approval: full European vehicle type approval (EU-WVTA) or simpler procedures such as small series type approval. Full EU-WVTA allows manufacturers to sell without volume limits across all EU states but is a costly and time-consuming process that requires compliance with current regulations, including those related to advanced driver assistance systems. Obtaining this full approval is a significant commitment demonstrating a serious intent to enter the competitive European market.
Chinese automotive giants like MG (SAIC), BYD, and Chery's Omoda and Jaecoo brands are opting for the full homologation pathway, indicating their ambition to establish a strong presence in Europe. Their decision reflects both the importance of broad market access and the challenges they face in meeting stringent EU standards. This move is not just about compliance; it is also a strategic decision to position themselves as reputable manufacturers in a demanding market.
However, the article raises concerns about the effectiveness of the homologation process, particularly regarding smaller series and individual approvals that some manufacturers may attempt to rely upon. These alternative options might not provide the same level of market access or assurance of vehicle quality and safety. As Chinese brands aggressively expand in Europe, the homologation debate highlights broader issues in automotive regulation, competition, and consumer safety.