In February 2026, the Toyota Corolla Cross, a popular SUV from the Japanese brand, saw adjustments in its pricing after experiencing significant fluctuations in vehicle registrations in January. The model registered 1,208 units sold in January, capturing a 1.9% share of the total vehicle market in Argentina, which positioned it as the 13th best-selling model according to data from the Association of Automotive Dealerships of the Republic of Argentina (Acara). This marked a substantial month-over-month increase of 210.5%, recovering from a traditionally weak period in December 2025, although it faced a year-on-year decline of 54.4% compared to January 2025.

Despite the drop when compared annually, the Corolla Cross remains an important player in Toyota's lineup in Argentina. Throughout 2025, the model accumulated a total of 18,151 registrations, ranking it as the eighth best-selling vehicle in the country. The latest adjustments in pricing reflect strategic responses to market conditions and consumer demand, as the brand continues to adapt to the competitive landscape of the automotive sector in Argentina. Notably, the Corolla Cross's performance may indicate shifts in consumer preferences towards SUVs, which have gained traction in the market.

As the automotive industry in Argentina navigates these changes, Toyota's ability to maintain a strong presence with models like the Corolla Cross will be crucial in sustaining its market share and addressing challenges posed by economic fluctuations and changing consumer behaviors.