The Nigerian Association of Dermatologists (NAD) has launched a nationwide campaign aimed at addressing significant public health concerns related to skin bleaching practices in Nigeria. The campaign, entitled 'EmbraceYourSkin', was introduced during a recent press conference at the Lagos University Teaching Hospital's Dermatological Clinic. This initiative seeks to educate the public on the dangers of skin bleaching, a practice that has not only grown in popularity but poses serious health risks as well.

During the press conference, NAD President, Prof. Dasetima Altraide, emphasized the severe medical risks that come with skin bleaching, which he stated far outweigh any social or aesthetic advantages perceived by individuals. He pointed out that while many might associate lighter skin with beauty and societal acceptance, the practice has been linked to numerous health complications, including skin cancers and other infections. Altraide's warnings underscore the critical need for a shift in public perception regarding skin color and beauty standards in Nigeria.

The campaign aims to raise awareness and promote healthier skin care practices among Nigerians by providing information about the dangers of using skin bleaching products. By confronting the cultural norms that glorify lighter skin, the NAD hopes to reduce the incidences of health issues associated with bleaching and ultimately encourage individuals to embrace their natural skin tones. This public health initiative not only focuses on cosmetic concerns but also calls to action regarding the overall health implications of skin bleaching, with an eye towards prevention and education across the country.