The launch event for publicist Paulo de Tarso's new book 'Lula Là e Outras Histórias' was initially scheduled to take place at the Galeria Magalu in São Paulo on the 11th. However, following the cancellation by Magalu, the event has been relocated to Livraria Martins Fontes, also situated on Avenida Paulista. This decision comes after the editor was informed by Magalu in late January that the launch could not proceed at their venue due to a desire to maintain neutrality amid Brazil's current political polarization.

Magalu's shifting stance on hosting events related to political subjects was clarified in a statement where they established a new directive, stating that they would not sponsor any actions or events that could be mistakenly perceived as partisan or in support of political figures. The company emphasized its commitment to maintaining a non-partisan approach, engaging with all segments of society without aligning with any political personalities.

The book launch is now set to feature a discussion with Paulo de Tarso and a book signing session, allowing for an interactive experience with attendees. This transition not only reflects the challenges of hosting political or potentially controversial events in today's environment but also highlights the delicate balance organizations must navigate in the public sphere during times of significant political division in Brazil.