In 2025, Finnish consumers increased their contacts with the European Consumer Center by 9% compared to the previous year, highlighting growing dissatisfaction among travelers. The center reported a total of 2,748 inquiries, with air travel issues comprising one-fifth of these contacts. This significant rise indicates a trend of increased consumer awareness and willingness to seek redress for travel-related problems.

Among the complaints, 849 had progressed to mediation, mainly involving disputes with businesses from the Netherlands, Germany, or Sweden. This data points to systemic issues within the travel industry in these countries, possibly due to operational challenges or changing regulations affecting air travel. The European Consumer Center plays a crucial role in assisting consumers facing cross-border issues, providing guidance and mediation resources for resolving complaints.

As the number of complaints continues to grow, it raises questions about the accountability of airlines and travel agencies within the EU. Consumer groups may use this information to advocate for better service standards and more robust protections for travelers. The implications of these concerns reflect broader consumer rights issues as more Finns travel internationally, necessitating effective support systems for cross-border shopping and air travel complaints.