Apple is preparing to add a new phone to its iPhone lineup with the anticipated launch of the iPhone 17e this month, aiming to attract budget-conscious consumers in India.
Apple is on the verge of launching a new model in its iPhone series, expected to be the iPhone 17e, aimed at the mid-range consumer segment. Unlike previous launches, this event will not involve a major promotional gathering. The iPhone 17e is expected to provide a budget-friendly alternative, similar to the earlier iPhone SE, but tailored for users who want an iPhone without the high price tag of other models, typically costing between 80,000 to 90,000 INR.
The anticipated release of the iPhone 17e indicates Apple's strategic focus on the Indian market, which has a significant demand for mid-range smartphones. This model is designed for consumers who desire a premium brand but at a more accessible price point. Reports suggest that the iPhone 17e will feature the latest A19 chip, enhancing its performance while positioning itself as a capable smartphone that does not compromise on quality despite its lowered price.
This move by Apple could potentially reshape its branding in India and allow them to capture a larger share of the market, especially among younger customers and first-time smartphone users. By introducing a cheaper iPhone, the company is not only broadening its audience but also reinforcing its commitment to maintaining quality and performance in a more affordable package, thereby appealing to a wider demographic that values both brand prestige and economic feasibility.
