Saku Brewery's parent company, Carlsberg Group, experienced a significant increase in beverage sales volume by nearly 18% last year. Amidst a 4% decline in its domestic market, Saku Brewery managed to sustain sales levels from the previous year, primarily through growth in exports. Jaan Härms, a member of Saku Brewery's board, noted that the overall beverage market in Estonia has been in decline, which impacted domestic sales by approximately 4%. However, the increase in exports to both existing and new markets helped maintain their sales figures.

In 2025, Saku Brewery achieved a sales volume of 104 million liters, which paralleled last year's figures. They reported a roughly 7% increase in export volume. A promising new market with over a billion potential consumers, India, was identified as an important growth area that contributed significantly to this export increase. Underlining the strength of their product range, Saku Brewery also indicated growth in various drink categories, with sales of Vichy mineral water up by 10% and Battery energy drinks surging by 32%.

The Garage brand within the long drink category recorded an impressive 8% increase. This diversification in export markets and product offerings not only mitigated the adverse effects of the domestic market decline but also positioned Saku Brewery for potential future growth. As the Estonian beer market continues to face challenges, exports appear essential in sustaining the company's competitive edge and adapting to changing consumer preferences.