Bad Bunny captivated 75,000 fans at the Super Bowl 2026 halftime show, delivering a performance rich in Latin culture alongside Ricky Martin and Lady Gaga, while addressing immigration issues in the U.S.
During the Super Bowl 2026 halftime show, Puerto Rican artist Bad Bunny energized the crowd of 75,000 American football fans with a performance that showcased vibrant Latin culture. His repertoire was entirely in Spanish, delivering a powerful message of love and unity amidst a backdrop of rising anti-immigration sentiment in the United States, notably influenced by President Donald Trump, which has targeted the Hispanic community.
Bad Bunny's performance was not just a musical display but also a cultural celebration that transformed Levi's Stadium into a representation of Puerto Rican heritage, complete with food carts and typical low houses reminiscent of his homeland. With the collaboration of fellow Puerto Rican star Ricky Martin and American icon Lady Gaga, the halftime show became a significant moment for Latino representation in mainstream media, resonating with both live audiences and viewers at home.
The choice of themes and the presentation reflects Bad Bunny's commitment to addressing social issues through entertainment, making the Super Bowl not just a sports event but also a platform for cultural exchange. This historic performance is expected to have lasting implications for how Latinx artists are perceived in the entertainment industry and the ongoing conversation about immigration in America.
