The Super Bowl halftime show is set to feature Bad Bunny as the first Spanish-speaking performer to headline this highly anticipated event, taking place during the NFL championship game between the Seattle Seahawks and New England Patriots. Bad Bunny, whose real name is Benito Antonio Martínez Ocasio, comes into this performance after gaining immense popularity and recognition in the music industry, including multiple Grammy Awards. Beyond his musical achievements, the performer has also attracted attention and controversy, notably receiving criticism from former President Donald Trump, which shows the intersection of music and broader cultural or political dialogues.

The event is organized by the NFL in collaboration with Roc Nation and Apple Music, presenting the show as a significant milestone for Latin representation in one of the world's most-watched television spectacles. This year's halftime show goes beyond mere entertainment; it symbolizes a broader acceptance and celebration of diverse cultural identities in mainstream American entertainment. As the expectations rise, the performance is anticipated not only for its entertainment value but also for its cultural impact.

In Mexico, fans are particularly eager to watch the performance and celebrate this historic moment from their home country. Streaming options and broadcast times are being shared, as excitement builds for what is expected to be an unforgettable experience, asserting the influence of Latin artists in global music and sport events alike. Bad Bunny's participation is seen as paving the way for further representation and acknowledgment of Latin talent in high-profile venues, impacting future performances and collaborations.