Bad Bunny headlined the halftime show of Super Bowl 2026, opening with the phrase "Qué rico es ser latino" as a celebration of Latin culture. The Puerto Rican artist transformed the traditional halftime setup by incorporating a unique visual element called 'la casita', which is a part of his concert aesthetic. This innovative stage design helped deliver an intimate experience to the massive audience of roughly 75,000 attendees at Levi's Stadium.

During his performance, Bad Bunny energized the crowd with hits like "Tití me preguntó", creating a festive atmosphere that reflected Latin flair. The stadium was decorated to evoke a lively scene with a sugar cane plantation theme and food carts offering a taste of Latin cuisine, further immersing the fans in the cultural celebration. Celebrities such as Cardi B, Karol G, Jessica Alba, and Pedro Pascal also joined in the fun, dancing alongside him onstage.

Dressed in white with the number 64 and "OCASIO" on his back, Bad Bunny performed a medley including favorites like "Yo perreo sola" and "Voy a llevarte pa PR", making a bold statement of cultural pride and connection with his roots. The performance was not only a musical showcase but also a moment of representation for Latinx communities, emphasizing the growing influence of Latin music in mainstream events like the Super Bowl.