The Super Bowl LX, celebrated on a Sunday, marks the culmination of the NFL season and will host a matchup between the Seattle Seahawks and the New England Patriots. Scheduled at Levi's Stadium in Santa Clara, California, the kickoff is set for 6:30 PM EST, which translates to 8:30 PM in Argentina. This sporting landmark is not only crucial in determining the champion of American football but also serves as a major entertainment milestone for music artists worldwide.

The significance of this particular Super Bowl extends beyond just sporting achievements; it is renowned as a critical advertising platform, presenting a unique opportunity for brands to engage audiences during commercial breaks. One of the most anticipated segments of the event is the halftime show, which will feature Bad Bunny, the world's most streamed artist, drawing attention not just from football fans but also from the expansive Latin music fanbase. His involvement signifies a growing recognition of Latin music's influence in the broader entertainment arena.

In addition to the spectacle of the game and the halftime performance, the article details when Bad Bunny's act will take place during the show and the streaming platforms that will broadcast the event, catering to the significant interest in his performance. As anticipation builds, fans are eager to see how this performance will reflect the cultural trends of the moment and potentially influence future events in both the NFL and the music industry.