Bad Bunny will headline the halftime show at Super Bowl 2026, which is expected to attract record views, taking place at Levi's Stadium in California during the game between the New England Patriots and Seattle Seahawks. He is at the pinnacle of his career, being the most listened-to artist in the world in 2025 and having just won a Grammy for Album of the Year with 'Debí Tirar Más Fotos'.

However, his performance is occurring amidst heightened political tensions in the U.S., especially given Bad Bunny's Puerto Rican heritage, his Spanish-language music, and his past criticisms of former President Trump. This adds a layer of complexity and significance to his participation in an event that is traditionally seen as a quintessentially American spectacle.

The anticipation surrounding Bad Bunny's show is already notable, with his performance stirring emotions among various political groups. Some Trump supporters have even organized counterprogramming events in protest of his appearance, showcasing the cultural divide that his involvement in the Super Bowl continues to illustrate. The show is expected to embody themes of resilience and representation, reflecting his artistic ethos as well as the current sociopolitical climate.