Ecuador's gastronomic presence in Spain recently stood out at two prestigious events, Fitur, an international tourism fair, and Madrid Fusión, one of the world's leading culinary gatherings. This year marked the largest participation of Ecuadorian representatives in Madrid Fusión's history, with notable regions including Guayas and Manabí sharing a joint space of 75 square meters. The event also brought culinary highlights from the capital, Quito, and the coastal city, Guayaquil.

At Madrid Fusión, visitors were captivated by the diverse aromas and flavors representing Ecuador's agricultural bounty, including cacao, coffee, and green plantains. Traditional and innovative recipes showcased the rich culinary heritage of Ecuador, particularly from the provinces of Guayas and Manabí. The booth was designed for maximum engagement, with a layout that encouraged interaction and featured tastings that emphasized the quality and uniqueness of Ecuador's gastronomic offerings.

This initiative reflects a strategic approach to elevate Ecuadorian cuisine on the international stage. The collaboration among regions demonstrates that by uniting efforts, Ecuador can leverage its culinary arts as a potent tool for international positioning. The overwhelming response from attendees highlights the potential for Ecuador to build a strong reputation within the global gastronomic community, promoting not just its culinary traditions but also its cultural identity.