A family cheese business in Campina Grande, Brazil, has been thriving for over six decades, significantly contributing to the local economy and engaging tourists. Founded in 1959 by Aluízio Barbosa, the business is currently managed by his son, Wilson Barbosa, who emphasizes the importance of selling only regional cheeses, which has allowed the business to gain recognition beyond local boundaries. The story echoes the longstanding tradition of artisanal cheese-making in the region and reflects the familial continuity and respect for local products that characterize many Brazilian local enterprises.

Wilson reports that the business, located at the Feira de Queijos (Cheese Fair), draws both tourists and local customers, selling approximately 600 kilograms of cheese weekly. The demand from these diverse clientele showcases the cultural and economic significance of this local market. Wilson's ability to ship cheese to various parts of the world highlights how traditional local businesses can adapt and thrive in an increasingly globalized market while still maintaining their regional identity.

Overall, this cheese vendor not only supports the local economy by providing goods made by several family members from various cities in Paraíba but also enriches the cultural tapestry of Campina Grande. The success story of Wilson Barbosa and his family business exemplifies how local entrepreneurs can leverage their heritage and connect with broader markets, offering a template for similar enterprises throughout Brazil and beyond.