In Finland, hairdressers are noting significant shifts in women's hairstyle preferences, with many now opting for voluminous looks characterized by bold blowouts and layered cuts. According to Ida Amanda Hägg, owner of Helmi Turku salon, the demand for substantial body in hairstyles has become paramount, moving away from the previous trend of simple trims. Clients are now eager to explore creative cuts that allow for more personal styling choices and expressiveness.

Similarly, Emilia Laitinen, owner of the Härö salon in Helsinki, emphasizes a trend towards relaxed hairstyles celebrating natural texture and movement, with clients showing interest in embracing their hair's curls and waves instead of constantly straightening them. This indicates a broader cultural shift towards valuing individuality and ease in hairstyling, as women seek to let their natural hair attributes shine through while still achieving fashionable looks.

The implications of these changing trends suggest a growing emphasis on personal expression in beauty, as Finnish women seem to prioritize hairstyles that reflect their identities and preferences. This evolving landscape in hairstyling not only impacts salon practices but also illustrates a larger commentary on societal values regarding femininity and self-presentation in Finland today.