In a recent article, Finnish hair stylist Mareena Vainio from the Villi Vanilja salon highlights a renewed interest in root volume treatments, particularly among individuals with fine hair seeking to add more volume. The trend appears to be gaining traction, as evidenced by references in fashion publications like Marie Claire. Vainio notes that hairstyles and products offering volume have discovered a significant audience and have become essential for those looking to enhance their hair's appearance.

Vainio explains that the increasing popularity of treatments like root voluming is due to various factors, including the rise of curly perms in recent years, leading to more discussions around the root lift service. This rejuvenation of interest in such treatment options signals a potential new era for these styling services, similar to how cyclical trends in fashion emerge over time. Vainio mentions having experienced several trends in her long career since 1997, indicating that while these trends may fade, they also tend to return, hinting at a larger pattern in consumer behavior around hair treatments.

As demand for root volume treatments grows, it reflects broader beauty trends that emphasize personal grooming and enhancing one's natural features. The spotlight on such services not only serves to inform consumers but also to educate them about what options work best for their specific hair type. This increase in popularity can lead to more innovations in haircare products and techniques, benefiting both professionals in the industry and clients seeking tailored solutions to enhance their hairstyles.