Minas Gerais is seeing a significant increase in popularity as a Carnival destination for 2026, with a notable impact on various industry sectors, especially beverages. According to the Sindicato das Indústrias de Cerveja e Bebidas em Geral do Estado de Minas Gerais (SindBebidas MG), there is an anticipated 9% growth in sales volume compared to the previous year. This boom in Carnival tourism is not just attracting visitors but reshaping consumer behavior, particularly in the ready-to-drink market.

The report highlights a shift in consumer preferences towards ready-to-drink beverages, such as canned cocktails and flavored spirits. This trend reflects a growing demand for convenience among carnival-goers who opt for these portable options to enjoy celebrations. As a result, Minas Gerais has effectively positioned itself as a 'breeding ground' for innovative drinks that cater to the evolving tastes of the public, contributing to the festive atmosphere of Carnival.

In exploring this phenomenon, G1 delves into the production process behind these popular beverages, showcasing local producers who are stepping up to meet the demand. The article emphasizes the need for specific drinks that can enhance the Carnival experience and discusses how these concoctions have become essential items in the coolers of revelers, symbolizing the changing dynamics of festive drinking culture.