New additions to the carnival menu, several canned drinks in Minas Gerais have become favorites among revelers and are now starting to make their way into other states across Brazil. With the start of the carnival season, four new drink brands – Mascate Drinks, Sky Kush Ice, Chablauzin, and Lambe Lambe Zen – are being featured, showcasing the innovative spirit of Minas Gerais, a region known for its beverage production. These drinks have been crafted to appeal to the tastes of carnival-goers both locally and nationally, enhancing the pre-carnival festivities.

Each of these drinks has unique ingredients designed to refresh and excite, making them ideal companions for the lively carnival atmosphere. For instance, Mascate Drinks focuses on a rum base mixed with refreshing fruits, capitalizing on the success of established brands like Xeque Mate, which also hails from the region. Furthermore, the inclusion of these drinks in the broader carnival scene highlights both the creativity and the rapid evolution occurring in the beverage market of Minas Gerais.

As these drinks spread beyond state lines, they not only represent the festive spirit of carnival but also indicate a growing trend of regional specialties becoming national favorites. It’s important for consumers to be mindful of alcohol consumption during these festivities, as indicated by the message to drink responsibly, especially if driving. This development signifies Minas Gerais' influence on Brazilian carnival culture and the broader beverage industry.