The article highlights the connection between a fashion designer from Estonia, linked to the region of Rakvere, and their impact on the Olympics. While Estonian skier Martin Himma is representing the region in sports, the fashion designer is tied to the Brazilian Olympic team, showcasing the influence of Estonian talent on an international stage. This story emphasizes the broader scope of representation at the Olympics, extending beyond athletes to include creative professionals who contribute to the athletes' appearance and branding. The presence of the Estonian designer among the Olympic figures underscores the global nature of the event and the diverse backgrounds of those involved.