The NFL has teamed up with Puerto Rican artist Bad Bunny to unveil an extraordinary collaboration for Super Bowl LX, set to take place on February 8, 2026, at Levi's Stadium in Santa Clara, California. This partnership has produced a fashion collection and official merchandise inspired by Bad Bunny's distinctive visual universe, with an unexpected centerpiece: the concho toad. This playful element aims to connect the excitement of the Super Bowl with a touch of Latin culture, enhancing the experience for fans.

The collection is crafted in partnership with Ceremony of Roses and comprises two limited-edition capsules. The first capsule, called The Fans / Concho Collection, was launched on January 24 and includes apparel, New Era hats, and collectible keychains, all featuring the signature concho toad dressed in the colors and logos of the NFL's 32 teams. This playful incorporation of the toad aims to appeal to both Bad Bunny's fan base and football enthusiasts, providing a unique crossover of sports and music.

The second capsule, titled Super Tazón, is set to be released on February 8, coinciding with the halftime show where Bad Bunny will be the featured performer. According to the NFL, this collection is designed to celebrate the Latin perspective on the Super Bowl, reinterpreting elements of the event to engage a wider audience and honor the cultural contributions of the Latin community in the world of sports entertainment.