After his performance at the Super Bowl on February 8th, Bad Bunny's exclusive T-shirts, which featured his surname Ocasio and the number 64, have captured the attention of the online resale market. According to the Spanish newspaper Marca, these shirts are being listed for prices ranging from approximately €600 to €25,000. This event marked a historic moment as Bad Bunny became the first predominantly Hispanic artist to headline the Super Bowl, adding cultural significance to the merchandise associated with it.

The T-shirts were distributed to employees of Inditex, the Spanish company responsible for the costumes Bad Bunny wore during the show. A social media post showed a note from Bad Bunny thanking the Inditex employees for their dedication. This personalization of the item adds a unique appeal to collectors and fans, driving up the prices in resale markets.

Despite Zara, the Inditex brand that created the outfit for Bad Bunny, confirming that the model worn during the performance will not be available for public sale, variations of the shirt are available on resale platforms such as Vinted. The high demand and limited availability have led to significant price hikes, reflecting the intersection of celebrity culture and fashion in today's market.