Coupang, a prominent South Korean e-commerce platform, is facing a class action lawsuit in the U.S. from consumers due to a significant data breach. Representatives of the aggrieved users, including American citizens who have used Coupang's services, allege that Coupang's parent company and its founder violated privacy protections by failing to implement adequate security measures. They claim this negligence resulted in the breach and led to unjust profits for the company while violating New York state laws regarding deceptive business practices.

The lawsuit was filed in the U.S. District Court for the Eastern District of New York and is being represented by the law firm SJKP. The plaintiffs have outlined their allegations in the legal complaint, asserting that Coupang's actions amounted to a breach of implicit contracts concerning data protection. The attorney representing the plaintiffs, Tal Hershberg, emphasized in a press conference that legal proceedings in the U.S. may better expose the wrongdoing of Coupang and facilitate the plaintiffs in obtaining necessary evidence through the discovery process, which allows for the collection of evidence from the defendant.

This class action lawsuit is separate from ongoing litigation in South Korea, indicating the international ramifications of the data breach incident for Coupang. The U.S. lawsuit presents significant implications for the company as it grapples with scrutiny across multiple jurisdictions and seeks to mitigate the fallout from this privacy controversy, highlighting the growing concerns over data security and regulatory compliance in the tech industry.