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Jan 2 • 11:46 UTC • 🇬🇧 UK • Guardian

‘Social listening’: Unilever seeks to capitalise on Vaseline’s TikTok moment

Unilever is leveraging the popularity of Vaseline on TikTok to enhance its advertising strategy by focusing more on content creators and less on traditional media promotions.

#unilever #vaseline #tiktok #advertising #social media
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