Mar 14 • 18:56 UTC 🇦🇺 Australia ABC News AU

Vikkstar on algorithms, social media and the future of YouTube

Vikram Singh Barn, known as Vikkstar, criticizes social media algorithms for creating addictive online cycles and emphasizes the responsibility of content creators.

Vikram Singh Barn, a prominent figure in the YouTube community and member of the Sidemen group, has spoken out against the impact of social media algorithms, describing them as fostering a 'hyper addictive' cycle that affects users' online behavior. Despite his concerns, Barn does not support Australia's recent social media ban, arguing instead for greater accountability among content creators regarding the content they share. He believes that creators hold significant influence and should strive to harness it positively.

As discussions around social media regulation continue, countries in Europe are exploring similar bans to Australia’s. However, in the UK, a proposed ban was recently rejected, highlighting the varying approaches to social media legislation worldwide. The divergence in regulatory action indicates a complex global dialogue about how best to manage the impacts of social media and protect users without infringing on freedom of expression.

Barn’s remarks come at a time when the overall influence of YouTubers, particularly those like the Sidemen who boast a collective following of over 100 million, is immense. With such significant reach comes an increased call for responsibility and ethical content sharing within the community. As the landscape of online platforms evolves, the need for creators to reconcile their influence with the broader implications of their work becomes ever more pressing.

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