Best salt and vinegar crisps crowned – supermarket brand beats Kettles
A blind taste test revealed that supermarket own-brand salt and vinegar crisps outperformed popular brands like Kettle.
Supermarket marmalade named best in UK beating Tiptree — and it's less than £2
Morrisons' Seville Orange marmalade has been named the best in the UK by Which? magazine, outperforming premium brands and sold for under £2.
What is the best packaged lasagna from the supermarket?
An expert taster evaluates nine brands of supermarket lasagna to determine which is the best.
£10 supermarket Easter egg beats Lindt and Hotel Chocolat to be named best in UK
A £10 supermarket Easter egg has been named the best in the UK by Good Housekeeping, outperforming premium brands Lindt and Hotel Chocolat.
Supermarket frozen chips named best — beating McCain and Birds Eye
Morrisons has claimed the title for the best frozen chips in the UK, surpassing well-known brands McCain and Birds Eye, according to The Guardian.
Best supermarket frozen chips named and they're better than McCain and BirdsEye
The Guardian has named Morrisons' Best triple-cooked skin-on chips as the top frozen chips in supermarkets, outperforming popular brands like McCain and BirdsEye.
I love supermarket own brand products but refuse to switch 3 branded items
A shopper expresses loyalty to three branded products despite generally preferring supermarket own-brand items.
Best supermarket Easter egg for 2026 named and it's not from M&S or Waitrose
The Good Food Easter Taste Awards have announced the best supermarket Easter egg for 2026, surprising many by not choosing popular brands like M&S or Waitrose.
I tried supermarket salted crisps from Lidl, M&S and more — two beat Kettle and Tyrrells
A taste test revealed that supermarket salted crisps from Lidl and M&S outperformed well-known brands Kettle and Tyrrells.
We tested 19 kitchen rolls in supermarkets - and it might change how you buy it
A recent test of 19 kitchen rolls reveals that while premium brands perform better, cheaper supermarket rolls offer greater value for money.
Supermarket hot chocolate beats Hotel Chocolat in taste test for half the price
A taste test reveals that a supermarket's hot chocolate surpasses premium brands like Hotel Chocolat, offering a better flavor at half the price.
I tried 5 supermarket frozen chips - winner tasted better than McCain at £1.60 less
A taste test of five frozen chip brands reveals a supermarket option that surpasses McCain in flavor at a lower price.
Best supermarket olive oil 2026 named and it's £2 cheaper than Filippo Berio — not Aldi or Lidl
Asda's Extra Special Greek Koroneiki Extra Virgin Olive Oil has been named the best supermarket olive oil for 2026, outperforming other brands including Filippo Berio.
Supermarket brand £1.80 marmalade named best in the UK — beating Tiptree
Morrisons' £1.80 Seville Orange marmalade wins a taste test, surpassing well-known brands like Tiptree, Tesco, and Asda.
Supermarket own brand sourdough bread named best in the UK - better than Jason's
A supermarket's own brand sourdough bread has been ranked the best in the UK, outperforming established brands in taste tests.
Supermarket own-brand cheddar cheese beats Cathedral City and Pilgrims Choice in blind taste test
A recent taste test by Consumer group Which? has revealed that a supermarket's own-brand cheddar cheese outperformed popular brands like Cathedral City and Pilgrims Choice.
Best supermarket pesto brand named in taste test — beats Aldi, Asda and Tesco
A taste test by Which? has determined the best supermarket pesto, outperforming major brands and own-label versions.
Supermarket peanut butter crowned 'best for fibre' beating Whole Earth - just £2
A recent investigation found that a £2 supermarket own brand peanut butter has the highest fibre content compared to over 80 other brands, including Whole Earth.
Mercadona, Lidl or Dia: which is the best supermarket strawberry jam?
A blind tasting of nine popular brands of strawberry jam is conducted by María Regás, the director of the Museum of Confiture, to determine the best among them.
Primaprix outlet supermarkets boost their sales to 350 million and aim for 300 stores
Primaprix, the supermarket chain offering low prices on major consumer brands, has nearly quadrupled its revenue over the past five years, reaching a record turnover of 347 million euros by the end of 2024.
Supermarket instant coffee named best in the UK — and it’s £1.10 cheaper than Nescafé Gold
A recent taste test by Which? named a supermarket instant coffee as the best in the UK, which is notably cheaper than popular brands like Nescafé Gold.