The Money team at Sky News conducted a comprehensive test on 19 different kitchen roll products from various supermarkets to determine their performance against each other. They evaluated both premium brands and less expensive supermarket options by accidentally spilling a quarter cup of black coffee on kitchen surfaces and measuring how many sheets were required to clean up the mess effectively. Through this testing process, the team aimed to provide consumers with insights on making informed purchasing decisions regarding this everyday household staple.

The results showed that the premium kitchen rolls significantly outperformed the cheaper varieties in terms of absorbency and overall cleaning efficiency, requiring fewer sheets to achieve a clean surface. However, these premium products come with higher price tags, which may not appeal to budget-conscious consumers. In contrast, the independent and supermarket basic rolls did leave more sheets requiring use, but their lower costs meant they might still be an appealing option for those looking to save money.

Ultimately, the findings suggest that while consumers may lean towards premium products because of their superior performance, the value for money offered by budget supermarket kitchen rolls could be a deciding factor for many buyers. This test not only highlights product differences but also encourages consumers to think critically about their purchasing habits, enabling them to find the right balance between cost and effectiveness in household goods.