In a recent blind taste test conducted by Consumer group Which?, a supermarket's own-brand cheddar cheese was recognized as the best among several popular competitors, including Cathedral City and Pilgrims Choice. The taste test involved cheese enthusiasts who evaluated different cheddars based on criteria such as taste, aroma, appearance, and texture. The assessment was detailed, with flavor accounting for half of the overall score, while aroma contributed 20%, and appearance and texture each made up 15%.

This finding highlights the enduring popularity of mature cheddar in British cuisine, often featured in a range of dishes from comforting lasagna to classic cheese on toast. The research also underscores the notion that not all cheddar cheeses are created equally, pushing consumers to perhaps reconsider their brand loyalty. As consumer preferences shift, this could have significant implications for retailers and seasoned brands in the cheese market.

The clear verdict from the taste test emphasizes the importance of quality over brand recognition in the highly competitive cheese market. With supermarket own-brands increasingly offering high-quality products, this might inspire more shoppers to explore lesser-known brands, potentially reshaping shopping habits and market dynamics in the grocery sector.