"Fan Edits" Have Become the New Power Factor in the Film Industry
Fan-made video edits are emerging as a significant force in the film industry's marketing strategies, with studios increasingly recruiting fans to promote their content.
Seasoning also has 'storytelling': Mitsukan's strategist is a Disney alumnus
Mitsukan is innovating its marketing strategies by incorporating storytelling into its branding, inspired by Disney, to better connect with customers.
Now big thoughts: How handball in Germany is to reach the masses
Christian Seifert, CEO of Dyn, aims to boost the popularity of handball in Germany through better marketing strategies and engagement from the clubs.
AI Marketing in Ecuador: the event that shows how Artificial Intelligence is already transforming brands
A new event in Ecuador aims to showcase how Artificial Intelligence (AI) is transforming marketing strategies for brands.
Discover the secrets behind the summer hits that dominate Carnival
The article explores how music hits achieve rapid popularity during Carnival through musical engineering, marketing strategies, and social media choreography.
Chatbots are the new influencers for brands
Companies are realizing that they need to adapt their marketing strategies to effectively engage with AI chatbots, which are reshaping how consumers receive information and make purchasing decisions.
Doctor Simi in Japan?
Farmacias Similares, led by Víctor González Herrera, is expanding its reach to Japan using digital marketing strategies and local adaptation.
[Zhao Beijing] The 1 trillion won Hongbao War of Chinese AI Companies During the Spring Festival, Where is it Headed?
Chinese tech giants are engaging in a fierce competition dubbed the 'Hongbao War' during the Spring Festival, targeting traditional practices of giving red envelopes (Hongbao) with innovative AI marketing strategies.
Before the click: the "emotional customs" of consumption
The article discusses how modern consumers increasingly seek social validation before making purchases, highlighting the importance of emotional and communal filters over traditional marketing strategies.
Marketing fog on the shelves: Chains offer 'super prices' instead of clear discounts
Czech retail chains are employing complex marketing strategies that emphasize 'super prices' without providing transparent discounts to consumers.
An offer that cannot be refused. How operators keep their clients
The article discusses how telecommunications operators retain their clients through various strategies.
How to Increase Your Followers on Instagram?
The article discusses strategies for increasing followers on Instagram, emphasizing the platform's role in personal branding and marketing.
How to Increase the Distinctiveness of a Word Sign
This article discusses strategies to enhance the distinctiveness of word signs in branding and marketing.
Amazon pulls Melania from cinema after owner’s criticism as rumours mount over ‘fake ticket sales’
An independent Oregon cinema claims that Amazon canceled screenings of a documentary about Melania Trump due to the cinema's promotional strategies and criticism of the marketing campaign.
Children Behave Worse, Show Less Respect... Parents Don't Know They Are Fighting a War Against Industry Through Their Children. And They Are Losing.
Author Miguel Ángel Ruiz argues that marketing strategies are shortening the symbolic space of childhood, causing children to consume like adults.
It's Getting a Lot of Views, That Means It's Good: I'm Stealing Copper
The viral hit 'I'm Stealing Copper' has surpassed seven million views in a month, driven by the marketing strategies of Serbian influencer Janko, which involve exploiting a young viral Roma for the chorus and engaging in staged conflicts with him and his father.
Pitillos: "Neither Chinese nor Italian, here we make the best footwear and we have to believe it"
Silvia Hernández, CEO of Calzados Pitillos, is deeply involved in all aspects of shoe production, design, and sales, while preparing for a business trip to Milan and working on marketing strategies with influencers.
French ski station offers free passes. And it pays off
The municipality of Saint-Colomban-des-Villards in the Savoie region of France has made an unprecedented decision to provide all ski passes for free during the 2025/2026 season, motivated by economic calculations rather than marketing strategies.
How cars are made in the most guarded country in the world. Kim's car company even has peace in its name
The article discusses Pyeonghwa Motors, North Korea's sole car manufacturer, which was established in the late 1990s and is known for its unique marketing strategies despite the country's isolation.
Free concert by Ben Harper, Queyras pride... How ski resorts boost events to attract or retain vacationers
Ski resorts are increasingly using events like free concerts and festivals to attract tourists and boost their image, making them key components of marketing strategies.