In Search of Their Own Audience: Brands as Producers of Stories
The article discusses how brands are transitioning from traditional marketing tactics to becoming ongoing producers of content and narratives.
Inside Microsoft's AI content verification plan
Microsoft is devising a technical strategy to verify the authenticity of online content in response to the rise of AI-enabled misinformation.
The Role of Karachi and Dialogue in Tamil! 'Dhruvandar 2's Risky Pan-India Release
The upcoming sequel 'Dhruvandar 2', set for release on March 19, aims to build on the success of its predecessor with a multilingual dubbing strategy that poses potential risks to its content.
Apple TV chief talks about the delay in producing in Brazil and the purchase of Warner
Apple TV executives, including Eddy Cue, discuss their focus on original productions and future content strategy at a recent global event in Santa Monica, California.
Zawadzki, Tauron: Local content is one of the pillars of responsible development
Krzysztof Zawadzki of Tauron Polska Energia emphasizes the need for a Polish strategy on local content to encourage domestic companies to develop competencies previously sought abroad.
Balczun, MAP: Local content will strengthen Poland's potential
The article discusses the importance of 'local content' for Poland’s economic strategy and national identity, emphasizing its ideological and economic significance.
K-Media Content Industry Crisis…Establishment of ‘National Strategy Committee’ Urgent
Experts are calling for the establishment of a K-Media National Strategy Committee to recognized and develop media content as a national strategic asset amid the ongoing crisis in Korea's media content industry.
Zawadzki, Tauron: Local content as one of the pillars of responsible development
The strategy of local content is crucial for Poland's economic sovereignty and security, advocating for a stable investment plan to foster domestic business partnerships.
"It's a Bet": L’Express Bets on Artificial Intelligence Translation to Attract European Readers
Beginning January 20, most written and video content from L’Express will be available in English and Polish on a dedicated site as part of its strategy to appeal to European audiences.
‘Social listening’: Unilever seeks to capitalise on Vaseline’s TikTok moment
Unilever is leveraging the popularity of Vaseline on TikTok to enhance its advertising strategy by focusing more on content creators and less on traditional media promotions.