The South Korean media content industry, underpinned by the global success of series such as ‘The Glory’ and ‘Squid Game’, is facing a critical juncture that calls for strategic intervention from the government. Scholars advocate for recognizing media content as a national strategic asset and implementing targeted policies to enhance its profitability in the face of a challenging structural environment. During a recent forum, Professor Lee Sang-won highlighted that despite the individual successes of K-content, the overall financial health of the industry has yet to see significant improvement, which is attributed to the monopolistic nature of global streaming platforms that retain key intellectual property and revenue data . The decline in broadcasting revenue and advertising income over the past three years has further laid bare the issues facing the K-media industry. Broadcasting revenue as a percentage of GDP has stagnated at about 0.2%, amounting to a drop of 600 billion KRW, with advertising losses estimated at around 1.1 trillion KRW. This troubling trend indicates the pressing need for a coordinated approach to media policies, as decentralizing governance across various ministries has diluted the impact of these policies on the industry at large. To address these complexities, Professor Lee suggested the formation of a K-Media National Strategy Committee, covering the roles of various ministries such as the Korea Communications Commission and the Ministry of Science and ICT. Such a committee would act as a central governance body aimed at reforming regulatory frameworks and synergizing efforts across departments to better support the media sector’s growth and its global competitiveness.