Colineal has recently inaugurated two stores in Ecuador, one in Cuenca and the other in Manta, with a total investment of approximately $250,000. The new stores operate under the brand concept Colineal Dreams, which specializes in sleep-related products and integrates industrial development, applied technology, and an omnichannel shopping experience. The locations were chosen for their commercial dynamism and urban growth, indicating a strategic move by Colineal to tap into bustling markets.

The launch of these stores is part of Colineal's broader expansion strategy, with plans to open between five to ten additional locations across Ecuador, Peru, and Panama in the coming years. The company is also set to open a third store in April at the Mall del Alto, further diversifying its presence in the region. This expansion reflects a growing interest in the bed, mattress, and accessories market in South America, particularly as consumers seek more specialized products for home comfort.

Colineal Dreams stores are designed to be compact, ranging from 200 to 700 square meters, and focus on offering a variety of sleep-related products, which include mattresses, pillows, bedding, sofas, recliners, and various accessories. Such specialized concepts not only enhance the customer shopping experience but also position Colineal as a competitive player in the home goods sector, as they adapt to the evolving needs of urban consumers.