On the third Saturday of March, television ratings reflected a drop in viewership, with the highest viewership figures falling from 6.6 points the previous week to 5.2 points. The show 'Gran Hermano, generación dorada' led the ratings once more with 'La noche de los ex'; however, this success was not sufficient for Telefe to retain its position as the leading channel on March 21. Normally, Telefe dominates daily viewership rankings, but on this occasion, a significant improvement in audience numbers for 'La noche de Mirtha' allowed El Trece to take the lead.

Mirtha Legrand, celebrating her 99th birthday, previously registered 3.6 points with significant guests Moria Casán and Verónica Llinás, but the expected star-studded lineup did not translate into higher ratings for that episode. On the most recent Saturday, her program featured a new ensemble that included Miguel del Sel, the Chino Volpato, Dady Brieva from the comedy group Los Midachi, and Gladys Florimonte, which helped elevate her show's ratings to an average of 4.8 points, securing the second position in the weekly rankings.

The showdown between these two popular TV programs indicates the ongoing competitive nature of Argentine television, especially as shows like 'La familia Ingalls' also entered the race, tying in viewership with the second segment of 'Gran hermano.' Such dynamics not only reflect personal viewer preferences but also signify broader trends in media consumption within Argentina, especially around significant television events or appearances by beloved personalities like Mirtha Legrand.