Scott Blais, the founder of the Elephant Sanctuary Brazil located in Mato Grosso, is raising important questions regarding the ethical implications of traditional zoos. Having witnessed animal mistreatment early in his career while working at a safari in Canada, he has dedicated his efforts since 2016 to establishing a sanctuary that prioritizes the well-being of elephants. According to Blais, the conventional zoo model, which has been upheld for centuries, warrants reevaluation due to its inherent costs to animal welfare despite claims of education and conservation.

The sanctuary, recognized as the first of its kind in South America, has faced serious scrutiny in the past. In 2025, it drew attention following the deaths of two African elephants, Kenya and Pupy, which led to questions about its operational standards and the care provided to its residents. Despite this, the sanctuary continues to serve as a refuge for five Asian female elephants, all of whom have previously been associated with circuses or zoos. With their individual histories of confinement, the sanctuary aims to provide a healing environment that contrasts starkly with their past experiences.

Blais's advocacy extends beyond merely preserving elephants; it calls for a broader rethinking of how society perceives zoos. His message emphasizes that while education and conservation are important objectives, they must not come at the expense of animal well-being. The ongoing dialogue initiated by the Elephant Sanctuary Brazil encourages stakeholders, including the public and authorities, to explore more humane and responsible approaches to animal care and conservation in the region, potentially influencing future policies surrounding zoos and animal captivity in Brazil and beyond.