Today, Finland celebrates the Feast of the Annunciation, also known as Marian Day, which has been observed for centuries. This Christian holiday commemorates the archangel Gabriel's announcement to the Virgin Mary about the forthcoming birth of Jesus, nine months prior to his nativity. In Finland, the date is variable, falling on a Sunday within the range of March 22 to 28 every year.

In Sámi culture, Marian Day holds significant importance, with communities gathering for various life events such as weddings, baptisms, and funerals. This rich cultural interplay adds a layer of depth to the observance, reflecting how traditions have been retained through the centuries. The Sámi Parliament maintains an early childhood education resource bank that documents these celebrations and their cultural significance.

In the town of Hetta, the celebration of Marian Day has been ongoing since the 1500s, with this year’s festivities extending from Thursday to Sunday. The weekend features multiple events, including film screenings, panel discussions, and competitions. While Marian Day serves as a flag day for Sámi people, it is not officially recognized as a flag day or holiday in the Finnish calendar, highlighting the nuances of cultural recognition within national observances.