An unusual drink called 'milk-soda' has captured attention on social media recently, particularly after being featured in a memorable scene of the film Dhurandar. The reference to this drink in the first part of the film involved a street vendor in Karachi, which resonated with viewers and has sparked interest once again now that the sequel, Dhurandar-2, has been released. As a result, videos of people making and trying this drink have gone viral, showcasing its newfound popularity.

Following the release of Dhurandar-2, the trend has made its way into cinema halls, where 'milk-soda' is being sold. A notable video from a cinema hall in Purnia, Bihar, shows the drink being served in an 'Aalam style', inspired by one of the characters from the film. This integration of a film-related drink into the cinema experience highlights the creative marketing strategies being adopted by theaters to enhance viewer engagement and provide a unique offering to audiences.

The virality of videos showcasing the drink, coupled with its cinematic associations, has not only led to a spike in sales at the relevant cinema locations but could also indicate a shift in consumer preferences and movie-going experiences in India. As more films integrate similar themes or products into their narratives, such trends could play a significant role in influencing local food and beverage offerings in theaters and could potentially create new revenue streams for cinema operators.