The highly anticipated film 'Dhurandhar 2', directed by Aditya Dhar, is slated to premiere in theaters on March 19. To build excitement for its release, the makers are planning an aggressive marketing strategy that includes paid preview shows beginning on March 18. These previews are set to start at 5 PM Indian time, allowing fans to get a sneak peek before the official release date, thus maximizing box office potential.

Reports indicate that the advance booking for tickets will commence following the release of the film's trailer on March 7, which will also take place at 11:01 AM. The move to initiate paid previews is a strategy that leverages the significant anticipation surrounding the sequel, which has been amplified since the original film 'Dhurandhar' hinted at a continuation with its 'To Be Continued' tag. This method of creating early buzz aims to capitalize on audience excitement and attract more viewers to theaters right from the start.

Additionally, the timing of the release coincides with the Eid national holiday on March 19, which is expected to bolster attendance figures, as many people will be off work. By introducing the paid preview shows, the filmmakers not only increase early revenue but also fulfill marketing objectives by generating word-of-mouth and enhancing viewer engagement ahead of the official launch date.