Mar 21 • 14:30 UTC 🇲🇽 Mexico El Financiero (ES)

Electric cars worth $150,000: Olinia, Sheinbaum's bet to compete against Chinese vehicles

Olinia, a Mexican electric vehicle startup backed by the government, is set to unveil its prototypes as it seeks $200 million in private capital to revolutionize urban transportation.

Olinia, a government-supported electric vehicle startup in Mexico, is preparing to show its first prototypes in June, aiming to revolutionize personal transportation in urban areas and compete against Chinese-made vehicles. The company is led by Roberto Capuano, who announced that they are on track to finish the engineering work for their mini electric vehicles soon. This early-stage company has ambitious plans, and its success will depend on securing investment to kickstart mass production.

The startup is seen as a significant initiative by President Claudia Sheinbaum, who actively promotes Olinia in her morning conferences and public announcements. The Olinia project aims to raise $200 million in private investment to support the production scale-up and to showcase the technical specifications of their vehicles to potential investors as manufacturing begins. Previous products such as the Taruk, an electric bus made in Mexico that has garnered international orders, suggest that there is a growing market for domestically produced electric vehicles.

As Olinia moves forward, it will face the challenge of competing against established Chinese electric vehicle manufacturers who dominate the market. However, with strong government backing and a clear vision for urban transportation, Olinia hopes to carve out a niche for itself by offering affordable electric vehicles to the Mexican market. The success of this project could not only change local commuting dynamics but also position Mexico as a player in the global electric vehicle industry.

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