Mar 21 • 12:36 UTC 🇸🇪 Sweden Aftonbladet

Premiere for alcohol in the morning: 'Now sin is back'

A Swedish innkeeper has been granted permission to serve alcohol at breakfast, a move that has stirred cultural discussions on morning drinking in Sweden.

In a groundbreaking decision, Christer Paulsson, the owner of a pension in Mölle, Sweden, has become the first to serve alcohol in the morning, specifically during breakfast hours. This change was motivated by his desire to create a more 'continental' experience for his guests, many of whom are Danish and have expressed disappointment about the lack of morning alcohol service. The previous regulations in Sweden prohibited the serving of alcohol before 11 AM, making this a notable shift in policy.

On the morning of the premiere, Paulsson opened a bottle of sparkling wine shortly after 8 AM, declaring, 'Now sin is back in Mölle.' This phrase captures the cultural tension surrounding the acceptance of drinking alcohol at breakfast in Sweden, a country with a historically sober drinking culture. The innkeeper articulated a sense of liberation and an appeal to a more relaxed, indulgent lifestyle through this controversial decision.

As this new venture unfolds, it may signal a broader change in societal attitudes towards drinking norms in Sweden, particularly as international influences shape local customs. The implications of Paulsson's decision could extend beyond breakfast menus and may encourage other establishments in Sweden to consider similar shifts, potentially reshaping the country's approach to alcohol and dining experiences.

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