The Office for Product Safety and Standards (OPSS) in the UK has issued a recall for Nov’Max Anti Volume Keratin Hair Treatment, which has been found to contain formaldehyde, a substance that is prohibited in cosmetic products due to its associated health risks. The product, marketed for professional use, comes in blue-green packaging and has sparked concern due to the serious chemical risk it poses to consumers.

Alongside the recall notice, consumers have been urged to stop using the product immediately and to reach out to the distributor for a refund or further instructions. The OPSS has emphasized that the product fails to comply with Regulation (EC) 1223/2009, which governs cosmetic safety in the European Union. This recall reflects an ongoing commitment to consumer safety and regulatory compliance across cosmetic products.

Consumers who possess this hair treatment should be particularly cautious, given that formaldehyde is not only banned for use in cosmetics but also recognized for potential harmful effects with prolonged exposure. The recall serves as a critical reminder of the importance of vigilance regarding the safety of beauty products and the need for regulatory bodies to continue stringent checks on cosmetic formulations in the market.