In February 2026, European authorities issued multiple alerts through the EU's SAFETY GATE system concerning renowned cosmetics and personal hygiene products that have been found to contain dangerous substances. During the first week alone, over 30 recalls were reported, affecting products from well-known international brands such as Dove, L’Oréal Paris, Schwarzkopf, Garnier, Jean Paul Gaultier, Gillette, Axe, and Palmolive. This growing list continues to expand as more products are identified.

The recalled items were found to contain the chemical risk factor 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), a substance that has been banned in cosmetics in the European Union. Authorities have indicated that BMHCA poses various health risks, including negative effects on the reproductive system, risks to the health of unborn children, and potential for skin sensitization. These findings have raised significant concerns regarding consumer safety and the regulatory compliance of cosmetic products available in the market.

Consumers are being urged to carefully scrutinize the products they possess at home, particularly if they are among the brands listed in the recall notifications. This situation underscores the importance of regulatory oversight in the cosmetics industry to ensure public safety and maintain trust in consumer products. The ongoing monitoring and reporting by the EU emphasize their commitment to protecting consumers from harmful ingredients in personal care products.